|D-I-Y Shop glue display, UK. [Alamy image ref. B64JBP]|
For years I never went into a supermarket to shop… always preferring to support local traders for everything from salads to sandpaper. When I did start to venture into the aircraft-hanger sized operations in the early 1980s I was lost… the choice and range of goods being so huge compared to the local village corner shop. I must have been impressed, though, because amongst the more than 25,000 35mm colour transparencies I ended up with when I gave up film and went digital were a few dozen shots of lines, racks and arrays of assorted products on supermarket shelves.
Of those 25,000 trannies – probably resulting from more than 1,000 films (including immediate rejects) hand-processed four at a time on a Jobo CPE-2 processor in E-6 chemicals – I eventually scanned about 1,500 frames on a Nikon Coolscan V for eventual uploading to Alamy. The rest have been largely junked… too much duplication… too much dust… too much grain… too much colour degradation… digital seems so much easier nowadays despite the amount of time I spend correcting and manipulating files in Adobe Lightroom and Photoshop!
However, of the 35mm transparencies I have scanned, a surprising number have started to sell and continue to be zoomed regularly… although that may be because the subject matter is obviously more than a decade or three in age and the “vintage” look could be what the researchers are looking for… who knows!
This shot, for example, was taken in a superstore in Swindon, Wiltshire around 1982 and may have been chosen because the trade names, or packaging designs, have changed enough so as not to promote specific current products in the textbook the image was licensed for, for a period of ten years.
Just after this sale came through, I started to shoot supermarket shelves with much more interest… and in one French supermarket in the next town counted 44 different boxes of breakfast cereals… that’s 54 different types, not 44 boxes of Kellogg’s Corn Flakes! At first I only took my fast standard lens for the generally less-than-daylight lighting arrangements… but now I only go armed with a wide-angle lens to get as much as possible into the frame.
Licensed as Rights Managed by Alamy for up to a 1-page reproduction in a textbook with a 100,000 print-run under my “Fabricate” pseudonym – which includes all building and D-I-Y materials, work and sites, interior and exterior, private and public.